Vadinamma

Vadinamma (transl. Sister-in-law) is an Indian Telugu-language television drama series which airs on Star Maa and streams on Disney+ Hotstar . The series premiered on 6 May 2019.[1] This is a remake of Tamil series Pandian Stores airing on Star Vijay . It stars Sujitha (reprising her role from original Tamil version), Prabhakar, Rajesh Dutta, Maheshwari, Raj and Priyanka. After running for three years the serial ended on March 21, 2022.

Vadinamma
GenreDrama
Written byS.Siva Sekar
Priya Thambi
Directed byVasavi Kanth
StarringPrabhakar
Sujitha
Country of originIndia
Original languageTelugu
No. of seasons1
No. of episodes808
Production
ProducerPrabhakar
CinematographyG. Jayagopla Reddy
EditorMohammad Ajaruddin
Running time22 minutes
Production companySri Sumanohara Production Pvt Ltd
Release
Original networkStar Maa
Original release6 May 2019 (2019-05-06) –
21 March 2022 (2022-03-21)
Related
Pandian Stores

Plot

It mainly focuses on the unity of a joint family headed by Sita and Raghuram, after the entry of new daughters-in-law, Shailu, Siri and Shilpa.[2]

Cast

Main
  • Sujitha Dhanush as Seetha Mahalakshmi: Susheela's daughter; Bhaskar's sister; Raghuram's wife; Rishi's mother
    • Krithika as Child Seetha
  • Prabhakar as Raghuram: Gowri Shankar's son; Rajeshwari's step-son; Lakshman, Bharat and Nani's half-brother; Seetha's husband; Rishi's father
  • Sravan Rajesh Dutta / Unknown as Lakshman: Rajeshwari and Gowri Shankar's eldest son; Bharat and Nani's brother; Raghuram's half-brother; Shailu's husband; Rishi's adoptive father
    • Shourya as Child Lakshman
  • Maheshwari as Shailaja aka Shailu: Janardhan and Subadhra's daughter; Lakshman's wife; Rishi's adoptive mother
  • Raj as Bharat: Rajeshwari and Gowri Shankar's second son; Lakshman and Nani's brother; Raghuram's half-brother; Siri's husband; Vaidehi's father
    • Chakri as Child Bharath
  • Priyanka Naidu as Siri: Parvathi and Satyamurthy's daughter; Bharat's wife; Vaidehi's mother
  • Ganesh Reddy as Nani: Rajeshwari and Gowri Shankar's youngest son; Bharat and Lakshman's brother; Raghuram's half-brother; Shilpa's husband
  • Suji Thammishetty as Shilpa: Damayanti and Rajasekhar's younger daughter; Kalpana and Kishore's sister; Nani's wife

Recurring
  • Sujatha Reddy as Rajeshwari: Gowri Shankar's widow; Lakshman, Bharat and Nani's mother; Raghuram's step-mother; Vaidehi's grandmother; Rishi's step-grandmother
  • Shiva Parvathy / Rajyalakshmi / Nirmala Reddy as Parvathy: Satyamurthy's wife; Siri's mother; Vaidehi's grandmother
  • Bhargav Rao as Sathyamurthy: Parvathy's husband; Siri's father; Vaidehi's grandfather
  • Chitram Seenu as Papa Rao: Vijaya's husband; Baby's father
  • Usha Sri as Vijaya: Papa Rao's wife; Baby's mother
  • Rajendra as MLA Janardhan: Subadhra's husband; Shailu's father
  • Kondaveeti Sangeetha as Damayanti: Rajasekar's wife; Shilpa, Kalpana and Kishore's mother (2021–2022)
  • Naveena as Subadhra: Janardhan's wife; Shailu's mother
  • Manjula Paritala as Amrutha: Raghuram's relative and fake wife; Varshita's mother
  • Unknown as Kishore: Damayanti and Rajasekar's son; Kalpana and Shilpa's brother
  • Baby Nandhita as Varshita: Amrutha's daughter; Raghuram's fake daughter
  • Unknown as Kalpana: Damayanti and Rajasekar's elder daughter; Kishore and Shilpa's sister; Avinash's wife
  • Unknown as Avinash: Kalpana's husband
  • Unknown as Susheela: Bhaskar and Seetha's mother; Rishi's grandmother
  • Vijay Bhargav as Bhaskar: Susheela's son; Seetha's brother; Durga's husband; Raghuram's best friend
  • Madhulika as Durga: Bhaskar's wife

Cameo appearance
  • Amardeep Chowdary as Rama
  • Sreeharsha Chaganti as Abhi
  • Krishna Koushik as Raja Gopal
  • Madhavi Latha as Raja Gopal's wife

Production

In late March 2020, the production and broadcasting of the series halted along with all other Indian television series and films owing COVID-19 outbreak in India.[3][4] It resumed after three months in June 2020.[5]

Reception

Critics

The Times of India stated, "The old wine in a new bottle that celebrates middle class family emotions has struck a chord with the masses."[6]

Viewership and ratings

The series became one of the top five watched Telugu GEC after its time change from afternoon 3:00 pm (IST) to night 7:00 pm (IST) in June 2019 until again being shifted from 7:00 pm in week 49, 2020 despite being in top 3.[7][8][9] As in December 2019, it was at second position with ratings more than about 15 TVR after Karthika Deepam.[10]

Week and year BARC viewership (Telugu GEC) Ref(s)
Impressions (in millions) Ranking
Week 31, 2019 8.04 3 [11]
Week 43, 2019 10.36 2 [12]
Week 49, 2019 10.72 2 [13]
Week 50, 2019 10.44 2 [14]
Week 8, 2020 8.50 3 [15]
Week 28, 2020 7.23 3 [16]
Week 33, 2020 8.61 4 [17]
Week 37, 2020 9.72 3 [18]
Week 42, 2020 10.82 3 [19]
Week 44, 2020 10.39 3 [20]
Week 46, 2020 9.80 3 [21]
Week 48, 2020 9.87 3 [22]

Adaptations
Language Title Original release Network(s) Last aired Notes
Tamil Pandian Stores
பாண்டியன் ஸ்டோர்ஸ்		 1 October 2018 Star Vijay Ongoing Original
Telugu Vadinamma
వదినమ్మ		 6 May 2019 Star Maa 21 March 2022 Remake
Kannada Varalakshmi Stores
ವರಲಕ್ಷ್ಮಿ ಸ್ಟೋರೀಸ್		 17 June 2019 Star Suvarna 16 April 2020
Marathi Sahkutumb Sahparivar
सहकुटुंब सहपरिवार		 24 February 2020 Star Pravah 3 August 2023
Bengali Bhaggolokkhi
ভাগ্যলক্ষী		 31 August 2020 Star Jalsha 21 March 2021
Malayalam Santhwanam
സാന്ത്വനം		 21 September 2020 Asianet Ongoing
Hindi Gupta Brothers
गुप्ता ब्रदर्स		 5 October 2020 Star Bharat 26 January 2021
Pandya Store
पंड्या स्टोर		 25 January 2021 StarPlus Ongoing

References
  1. "Prabhakar and Sujitha starrer Vadinamma to premiere in May". The Times of India. Archived from the original on 5 April 2021.
  2. "వదినమ్మ సీరియల్‌లో ఇదే అసలైన ట్విస్ట్..." CNN News18. Archived from the original on 5 April 2021.
  3. "Covid-19 impact: Film, serial shootings halted till March 31". The Economic Times.
  4. "Telugu television shows back on track". The Hindu.
  5. "Vadinamma actor Prabhakar announces Telugu TV shoots to resume in the first week of June". The Times of India.
  6. "From Bigg Boss Telugu 3 to Subhadra Parinayam: Best and most disappointing Telugu TV shows of 2019". The Times of India.
  7. "కార్తీక దీపం సీరియల్‌తో వదినమ్మ పోటీ...గెలుపెవరిదో తెలుసా...?". CNN News18.
  8. "Vadinamma bags a position in the top 5 TV shows in Telugu". The Times of India.
  9. "Bigg Boss Telugu 4's time slot to change soon; details inside". The Times of India.
  10. "Even TV serials are dominated by other language actresses!". The Hans India.
  11. "Telugu TV Shows Rating: వంటలక్క దెబ్బకి 'బిగ్ బాస్' డమాల్.. నెం.1 'కార్తీకదీపం'". The Times of India. Archived from the original on 14 March 2021. Retrieved 14 March 2021.
  12. "దూసుకొస్తున్న వదినమ్మ...కార్తీక దీపం సీరియల్‌కు చెక్ పెడుతుందా...?". CNN News18.
  13. "Jabardasth Rating: 'జబర్దస్త్‌'ని సైడేసిన న్యూస్ .. నాగబాబు ఎఫెక్ట్ లేదు కాని..!". The Times of India. Archived from the original on 21 March 2021.
  14. "Karthika Deepam: వంటలక్క దెబ్బకు బెల్లంకొండ హీరో బేజారు...కార్తీక దీపమే టాప్..." CNN News18. Archived from the original on 30 March 2021.
  15. "Pinni 2 Serial: 'వంటలక్క' స్పీడ్‌కు 'పిన్నీ' బ్రేకులు.. రంగంలోకి దిగుతున్న రాధిక". The Times of India. Archived from the original on 21 March 2021.
  16. "Week 28 2020 Top 5 Telugu programs". Twitter. BARC India. Archived from the original on 2020-07-24.
  17. "Allu Arjun's Ala Vaikunthapurramuloo Beats Sarileru Neekevvaru By Getting Highest TRP Ratings". International Business Times. Archived from the original on 14 March 2021. Retrieved 14 March 2021.
  18. "WEEK 37 - DATA: Saturday, 12th September 2020 To Friday, 18th September 2020". BARC India. Archived from the original on 25 September 2020.
  19. "WEEK 42 - DATA: Saturday, 17th October 2020 To Friday, 23rd October 2020". BARC India. Archived from the original on 30 October 2020.
  20. "WEEK 44 - DATA: Saturday, 31st October 2020 To Friday, 6th November 2020". BARC India. Archived from the original on 12 November 2020.
  21. "WEEK 46 - DATA: Saturday, 14th November 2020 To Friday, 20th November 2020". BARC India. Archived from the original on 1 December 2020.
  22. "WEEK 48 - DATA: Saturday, 28th November 2020 To Friday, 4th December 2020". BARC India. Archived from the original on 16 December 2020.
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