list price

list price (plural list prices)

1. (business) The retail selling price of an item, as recommended by the manufacturer or retail distributor, or as listed in a catalog.
   • 1870, Charles Reade, chapter 5, in Put Yourself in His Place:

     A respectable workman was with me yesterday, and objected that you receive from Mr. Cheetham a higher payment than the list price.

   • 1966 April 29, “Autos: How to Pay Less for a New Car”, in Time:

     Paying the manufacturer's list price shown on the window sticker of a new car may be about as smart as snapping up an itinerant rug merchant's opening offer.

   • 2009 October 20, Motoko Rich, “In Book-Pricing Battle, How Low Can They Go?”, in New York Times, retrieved 23 October 2011:

     Publishers typically sell hardcover books to retailers at half the list price, while retailers set consumer prices.

• sticker price

• MSRP
• SRP
• RRP

• list price at OneLook Dictionary Search

• price list, pricelist