rebranding

rebranding

1. present participle of rebrand

rebranding (plural rebrandings)

1. The association of a new brand, trademark, image, or appearance with a product or service.

   The frequent rebrandings of the product have confused some customers.

   • 2018, James Lambert, “Anglo-Indian slang in dictionaries on historical principles”, in World Englishes, volume 37, page 248:

     A dictionary on historical principles is one that is modelled on the Oxford English dictionary. In fact, before undergoing rebranding, the original title of the now-familiar Oxford English dictionary was A new English dictionary on historical principles.

• → Azerbaijani: rebrendinq

• rebadge

• brandering