鱔稿

Chinese

		eel	manuscript; draft; stalk of grain
trad. (鱔稿)		鱔	稿
simp. (鳝稿)		鳝	稿

Etymology

Said to be originated from a restaurant in Hong Kong in 1930s, where the owner often contacted newspaper journalists to write advertorials to promote the restaurant's eel dishes.

Pronunciation

Cantonese (Jyutping): sin⁵ gou²

Cantonese
- (Standard Cantonese, Guangzhou)⁺
  - Jyutping: sin⁵ gou²
  - Yale: síhn góu
  - Cantonese Pinyin: sin⁵ gou²
  - Guangdong Romanization: xin⁵ gou²
  - Sinological IPA ^(key): /siːn¹³ kou̯³⁵/

Noun

鱔稿

(Hong Kong) advertorial

Synonyms

(Mainland China) 軟文／软文 (ruǎnwén)
(Taiwan) 業配文／业配文

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