Malaysia Boleh

Malay

Etymology

Malaysia + boleh.

Coined in 1993 by Tan Sri Abu Hamzah Samah and Datuk Dina Rizal as a marketing slogan for the chocolate drink brand MILO and to support local athletes during the 1993 SEA Games in Singapore. It was popularised by Dr. Mahathir Mohamad as a catchphrase for Vision 2020.

With the rise of social media websites in the 2000's, the phrase was later used in a sarcastic way.[1]

Interjection

Malaysia Boleh

  1. (Malaysia) "Malaysia can [do it]", an expression of patriotism or national pride.
  2. (Malaysia, humorous, sarcastic, politics) An expression of disappointment towards failures in Malaysian society and corruption by political leaders.

Descendants

  • English: Bolehland

References

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