OTH
English
Adjective
OTH (not comparable)
Noun
OTH
- (politics) Abbreviation of other.
- (advertising) Initialism of opportunity to hear.
- 2000, Ray Wright, Advertising, page 224:
- Half of all workers have a radio at work and nearly 90 per cent of those who drive to work listen in the car on their way. Because it is often a background medium, advertisements need to be repeated to allow a greater opportunity to hear (OTH) and should be simple and novel so as to attract attention.
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Coordinate terms
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