blipvert

English

Etymology

Blend of blip +‎ advert; coined in the 1985 film Max Headroom: 20 Minutes into the Future, in which they caused the nervous systems of certain viewers to overload.

Noun

blipvert (plural blipverts)

  1. A subliminal or nearly subliminal advertisement displayed for a very short time.
    • 1991, Alan M Olson; Christopher Parr; Debra Parr, Video Icons and Values:
      The blipvert condenses 30 seconds of advertising to 3 seconds in order to prevent viewers from switching channels during an advertisement.
    • 2003, Andy Fyfe, When the Levee Breaks: The Making of Led Zeppelin IV:
      The result was the passing of laws forbidding the use of such "blipvert" advertising, but rumors of its insidious presence abounded.
    • 2004, Rick Poynor; David Crowley; Nico Macdonald; John O'Reilly, Communicate: Independent British Graphic Design Since the Sixties:
      As with television, on the web a user is required to see the blipvert before moving onto their intended destination, unlike banner ads...
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