denormalize

de- +‎ normalize

denormalize (third-person singular simple present denormalizes, present participle denormalizing, simple past and past participle denormalized)

1. (transitive, databases) To add redundancy to (a database schema), the opposite of normalization, typically in order to optimize its performance.
   • 2011, Paul Nielsen; Uttam Parui, Microsoft SQL Server 2008 Bible, John Wiley & Sons, →ISBN, page 516:

     Some developers regularly denormalize portions of the database in an attempt to improve performance.

2. (transitive) To make no longer normal; to treat or regard as different or unusual.
   • 2018, Lee Quinby, Millennial Seduction: A Skeptic Confronts Apocalyptic Culture, page 139:

     One question these scenes pose for cultural theory is whether such depictions denaturalize rape and denormalize masculinist pleasure in viewing sexual violence.