film at 11

English

Etymology

From film +‎ at +‎ 11, where "11" means 11 o'clock. This phrase originated from the U.S. television news broadcasting industry, where the late evening news is traditionally broadcast at 11 o'clock. In short promotional advertisements during primetime, announcers provided tantalizing bits of a story and end with the phrase as a teaser to encourage viewers to continue watching.

Phrase

film at 11

  1. Used other than figuratively or idiomatically: see film,‎ at,‎ 11.
  2. (historical) the video footage of a breaking news story will be screened later that evening.
  3. more information will follow in the future.
    • 1977, Jim Abrahams; David Zucker; Jerry Zucker, The Kentucky Fried Movie:
      The popcorn you're eating has been pissed in. Film at 11.
  4. (sarcastically) the news stories are unsurprising.

See also
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