top of mind awareness
See also: top-of-mind awareness
English
Noun
top of mind awareness (plural top of mind awarenesses)
- (advertising) The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
- Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
See also
References
The Advertising Research Handbook, Charles E. Young, Ideas in Flight, Seattle, WA, April 2005
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.