yassify

From yass +‎ -ify. Popularized by Denver Adams with the creation of their Yassify Bot.[1]

yassify (third-person singular simple present yassifies, present participle yassifying, simple past and past participle yassified)

1. (Internet slang, neologism, transitive) to apply several beauty filters to a picture using a photo-editing application such as FaceApp until the subject becomes almost unrecognizable.[2]
   • 2021 November 22, Stephen Yang, “Yassification: Contestation of the Extremes and the Binaries”, in The Cornell Daily Sun‎:

     All these ways to “yassify” myself were suddenly unlocked because I now looked more feminine in my photo.

   • 2021 November 24, Shane O’Neill, “What Does It Mean to ‘Yassify’ Anything?”, in The New York Times‎:

     In the same way, yassifying is funny until it’s not.

   • 2021 November 24, K-Ci Williams, quoting Denver Adams, “Yassification Memes Have Taken Over Twitter, Thanks Greatly to Yassify Bot”, in Teen Vogue‎:

     You can’t really do any of the intense beauty edits without the pro version of the app, which, like, who the hell wants to buy an app subscription? I don’t. But I wanted to see what I looked like and my friends also were like "someone yassify this."

   • 2021 November 25, Tom George, “Like Frankenstein and his monster, @yassifybot regrets yassification”, in i-D‎:

     Requests to yassify certain trans and non-binary celebrities, and people of colour, felt problematic to many; the FaceApp’s eurocentric beauty filters implying BIPOC are only “yass”-worthy when they’re made to appear more caucasian or racially-ambiguous.

2. (by extension) to make something or someone more effeminate.

• yassification