greenwashing

Blend of green +‎ whitewashing (or green +‎ -wash +‎ -ing).

greenwashing (usually uncountable, plural greenwashings)

1. The practice by people, organizations and states of presenting themselves as environmentally-friendly and progressive to downplay their actual destructive behavior.
   • 2019 December 2, Jillian Ambrose, “Fossil fuel lobbyists push to dilute EU anti-greenwash plan”, in The Guardian‎:

     Fossil fuel lobbyists are trying to water down planned EU rules to stop “investment greenwashing’ by setting science-based criteria for any investment which lays claim to being environmentally sustainable.

greenwashing

1. present participle of greenwash

• greenscamming
• purplewashing
• pinkwashing
• redwashing

• outgreen