narrowcast

English

Etymology

narrow +‎ -cast, by analogy with broadcast.

Verb

narrowcast (third-person singular simple present narrowcasts, present participle narrowcasting, simple past and past participle narrowcast or narrowcasted)

  1. To transmit a programme to selected individuals or groups, especially via cable.
  2. To transmit a medical intervention to a specific organ or type of tissue.
    • 2018, Steven Pinker, Enlightenment Now: The Case for Reason, Science, Humanism, and Progress, →ISBN:
      Cancer therapies can be narrowcasted to the unique genetic signature of a tumor instead of poisoning every dividing cell in the body.
  3. To send out a message or disseminate information to a specific narrow audience rather than the general public.

Noun

narrowcast (plural narrowcasts)

  1. A programme transmitted in this manner.
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