subbrand

English

Etymology

sub- +‎ brand

Noun

subbrand (plural subbrands)

  1. (marketing) A subsidiary brand.
    • 2007 February 8, Eric Wilson, “Yes, You Do Look Fat”, in New York Times‎:
      Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands.

Verb

subbrand (third-person singular simple present subbrands, present participle subbranding, simple past and past participle subbranded)

  1. (transitive) To market under a subsidiary brand.
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