Service bindings being ignored

Question

Ok, so I've got

<system.serviceModel>
    <bindings>
      <wsDualHttpBinding>
        <binding name="ExternalMonitoringBinding" 
                 clientBaseAddress="http://localhost:50000/"
                 closeTimeout="00:00:30">
          <security mode ="None"/>
          <reliableSession ordered="false"/>
        </binding>

      </wsDualHttpBinding>
    </bindings>
    <services>
      <service name="Loop.Nextmove.ExternalMonitoring.NextmoveMonitorService">
        <endpoint address="" binding="wsDualHttpBinding" bindingConfiguration="ExternalMonitoringBinding"
          contract="Loop.Nextmove.ExternalMonitoring.INextmoveCommunicatorMonitorService">
          <identity>
            <dns value="localhost" />
          </identity>
        </endpoint>
        <endpoint address="mex" binding="mexHttpBinding" contract="IMetadataExchange" />
        <host>
          <baseAddresses>
            <add baseAddress="http://localhost:8732/Design_Time_Addresses/NextmoveComunicatorHelpdesk/Service1/" />
          </baseAddresses>
        </host>
      </service>
    </services>
    <behaviors>
      <serviceBehaviors>
        <behavior>
          <!-- To avoid disclosing metadata information, 
          set the value below to false and remove the metadata endpoint above before deployment -->
          <serviceMetadata httpGetEnabled="True"/>

          <!-- To receive exception details in faults for debugging purposes, 
          set the value below to true.  Set to false before deployment 
          to avoid disclosing exception information -->
          <serviceDebug includeExceptionDetailInFaults="true" />
        </behavior>
      </serviceBehaviors>
    </behaviors>
  </system.serviceModel>`

Whenever I discover the service, the client gets the following:

<?xml version="1.0" encoding="utf-8" ?>
<configuration>
    <system.serviceModel>
        <bindings>
            <wsDualHttpBinding>
                <binding name="WSDualHttpBinding_INextmoveCommunicatorMonitorService"
                    closeTimeout="00:01:00" openTimeout="00:01:00" receiveTimeout="00:10:00"
                    sendTimeout="00:01:00" bypassProxyOnLocal="false" transactionFlow="false"
                    hostNameComparisonMode="StrongWildcard" maxBufferPoolSize="524288"
                    maxReceivedMessageSize="65536" messageEncoding="Text" textEncoding="utf-8"
                    useDefaultWebProxy="true">
                    <readerQuotas maxDepth="32" maxStringContentLength="8192" maxArrayLength="16384"
                        maxBytesPerRead="4096" maxNameTableCharCount="16384" />
                    <reliableSession ordered="true" inactivityTimeout="00:10:00" />
                    <security mode="None">
                        <message clientCredentialType="Windows" negotiateServiceCredential="true" />
                    </security>
                </binding>
            </wsDualHttpBinding>
        </bindings>
        <client>
            <endpoint address="http://localhost:8732/Design_Time_Addresses/NextmoveComunicatorHelpdesk/Service1/"
                binding="wsDualHttpBinding" bindingConfiguration="WSDualHttpBinding_INextmoveCommunicatorMonitorService"
                contract="NextmoveMonitoring.INextmoveCommunicatorMonitorService"
                name="WSDualHttpBinding_INextmoveCommunicatorMonitorService">
                <identity>
                    <dns value="localhost" />
                </identity>
            </endpoint>
        </client>
    </system.serviceModel>
</configuration>`

Which, as you see, seem to completely ignores the named binding with both it's clientBaseAddress and closeTimeout values. However, it clearly is doing something right, as the security mode gets correctly set to none.

What am I doing wrong here?