1953–54 United States network television schedule (daytime)
The 1953–54 daytime network television schedule for the three major English-language commercial broadcast networks in the United States covers the weekday daytime hours from September 1953 to August 1954.
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Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.
Fall 1953
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | The Jerry Lester Show | Turn to a Friend | The Ern Westmore Show | local programming | |||||||||||||||||
| CBS | local programming | Arthur Godfrey Time (Mon-Thu) /
10:00 Wheel of Fortune 11:00 I'll Buy That (F) |
Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat) | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
Journey Through Life | The Garry Moore Show | Double or Nothing (Mon/Wed/Fri) / I'll Buy That (Tue/Thu) | Art Linkletter's House Party | The Big Payoff | The Bob Crosby Show | Action in the Afternoon | The U.N. In Action | local programming | ||||||||
| NBC | The Today Show | local programming | Ding Dong School | Glamour Girl | 11:00 am: Hawkins Falls 11:15 am: The Bennetts |
11:30 am: Three Steps to Heaven 11:45 am: Follow Your Heart |
local programming | The Kate Smith Hour | Welcome Travelers | On Your Account | 5:00 pm: Atom Squad 5:15 pm: The Gabby Hayes Show | Howdy Doody | ||||||||||
Winter 1953/1954
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | Don McNeill's Breakfast Club (since 2/22) | local programming | The Jerry Lester Show | local programming | |||||||||||||||||
| CBS | local programming | Arthur Godfrey Time (Mon-Thu) /
10:00 The Jack Paar Show 11:00 I'll Buy That (F) |
Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat) | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
1:00 The Brighter Day
1:15 Journey Through Life |
The Garry Moore Show (Tue/Thu, 1:30-2:30) | Double or Nothing (Mon/Wed/Fri) | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 Woman with a Past
4:15 The Secret Storm |
Robert Q. Lewis Show | 5:00 Barker Bill's Cartoon Show (Wed/Fri)
5:15 local programming |
local programming | |||||||
| NBC | The Today Show | local programming | Ding Dong School | Breakfast in Hollywood | 11:00 am: Hawkins Falls 11:15 am: Three Steps to Heaven |
Ask Washington | 12:00 pm: Bride and Groom 12:15 pm: local programming |
local programming | The Kate Smith Hour | Welcome Travelers | On Your Account | Pinky Lee Show | Howdy Doody | |||||||||
Spring 1954
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | Don McNeill's Breakfast Club | local programming | The Jerry Lester Show (until 5/14) | local programming | |||||||||||||||||
| CBS | The Morning Show | local programming | Arthur Godfrey Time (M-Th) / 10:00 The Jack Paar Show (F)
11:00 I'll Buy That (F) |
Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat) | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
1:00 The Brighter Day
1:15 Portia Faces Life |
The Garry Moore Show (Tue/Thu, 1:30-2:30) | Double or Nothing (Mon/Wed/Fri) | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 Woman with a Past
4:15 The Secret Storm |
Robert Q. Lewis Show | 5:00 Barker Bill's Cartoon Show (Wed/Fri)
5:15 local programming |
local programming | ||||||
| NBC | The Today Show | local programming | Ding Dong School | 10:30 am: One Man's Family 10:45 am: Three Steps to Heaven | The Home Show | 12:00 pm: Bride and Groom 12:15 pm: Hawkins Falls |
The Betty White Show | local programming | The Kate Smith Hour | Welcome Travelers | On Your Account | Pinky Lee Show | Howdy Doody | |||||||||
Summer 1954
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | Don McNeill's Breakfast Club | local programming | |||||||||||||||||||||||||
| CBS | The Morning Show | local programming | The Garry Moore Show (M-Th, to 11:30 F) | Arthur Godfrey Time (M-Th) / The Garry Moore Show (F) | Strike It Rich | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
1:00 Portia Faces Life
1:15 The Seeking Heart |
Welcome Travelers | Robert Q. Lewis Show | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 The Brighter Day
4:15 The Secret Storm |
On Your Account | 5:00 Barker Bill's Cartoon Show (Wed/Fri)
5:15 local programming |
local programming | |||||||||||
| NBC | The Today Show | local programming | Ding Dong School | 10:30 am: A Time to Live 10:45 am: Three Steps to Heaven | The Home Show | local programming | 3:00 pm: One Man's Family 3:15 pm: Golden Windows 3:30 pm: First Love |
4:00 pm: Hawkins Falls 4:15 pm: Bride and Groom |
The Betty White Show | Pinky Lee Show | Howdy Doody | |||||||||||||||||
By network
ABC
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New Series
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CBS
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Returning Series
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New Series
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Not Returning From 1952-53
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NBC
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Returning Series
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New Series
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Not Returning From 1952-53
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See also
- 1953-54 United States network television schedule (prime-time)
References
- https://web.archive.org/web/20071015122215/http://curtalliaume.com/abc_day.html
- https://web.archive.org/web/20071015122235/http://curtalliaume.com/cbs_day.html
- https://web.archive.org/web/20071012211242/http://curtalliaume.com/nbc_day.html
- Hyatt, The Encyclopedia of Daytime Television, Billboard Books, 1997
- TV schedules, New York Times, September 1953 – September 1954 (microfilm)
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